Insights
Writing that helps you make a decision
Not thought leadership. Specific, opinionated pieces on the decisions our clients actually face — including the ones where the right answer is to do less.
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How to evaluate a software development partner
Most selection processes measure the wrong things. Here are the questions that actually predict whether an engagement will go well — and the answers that should worry you.
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How to move from a business idea to a software MVP
The gap between "we should build something" and a defensible plan is where most budgets are quietly lost. A practical sequence for closing it — and the three places it usually goes wrong.
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When microservices are appropriate — and when they are not
Microservices solve organisational problems, not code-organisation problems. A decision framework, the costs nobody budgets for, and the modular monolith that is usually the right answer.
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How to modernize a legacy .NET application incrementally
Why rewrites usually cost more than they save, and a sequence for making an ageing system safe to change again — with the system in production throughout.
New writing, roughly monthly
One article at a time, on whatever decision keeps coming up in client conversations. No sequence, no drip campaign.